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Optimize Online and Offline Sales and Marketing with Web Analytics

Information about online customer buying behavior and decision-making can now be used to improve offline as well as online marketing. With web analytics, companies can test alternative sales messages, offers, and promotions on their e-commerce websites, and then use the most successful message, offer, or promotion in offline media (such as print publications or radio) […]

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V Model Testing

What is V Model testing? V Model or Verification and Validation Model. Every testing execution should follow some sequence and the V Model is the perfect way to perform the testing approaches. In the V Model, there are some steps or sequences specified that should be followed while performing the test approach. Once one step

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SoapUI Automated Testing

Step-by-step process to perform automation test using SoapUI What is SoapUI? SoapUI is an open-source functional testing tool used for SOA and Web Service testing. Using SoapUI you can perform functional, regression, and load testing. SoapUI works on XML where you can send the request through XML and get the server response. Using SoapUI it’s

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Promoting Your Blog

I want to start with an important piece of advice for anyone who blogs. The old saying “build it and they will come” doesn’t work on the Web, where your blog is competing with hundreds of millions of blogs and websites and over 2 billion Internet users who don’t know (or care) you exist. Don’t

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